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Terrace & Garden

Outdoor Living - Living outdoors: Extend your living space.

Awnings from HELLA are accurately manufactured right down to the last detail and create free space for relaxed outdoor. 

During the summer months, when we relocate our living space from indoors to outdoors, terrace roofings become real oases for well-being.

The new overglass awnings SOLANYA and SOLEYA captivate due to their plain and linear structure.

The element offers protection from wind as well as from unwanted views.

Parasols, large parasols & sun sails: Stylish sun protection in all sizes.

Awnings Terrace roofs Overglass and underglass awnings Wind and sight screens Parasols and sails
Window & façade

The sun shading technologies from HELLA darken, direct and control daylight.

Venetian blinds from HELLA are flexible, do not appear bulky and nevertheless provide perfect protection.

HELLA roller shutters serve as climate buffer like an additional window pane and help to save energy.

For all cases - the perfect program

A proven system for the effective protection against insects. Only reliable insect screens create relaxation and comfort. 

Maximum safety in a wide range of designs: HELLA offers integrated solutions in various designs.

Interior blinds from HELLA provide high climate and light comfort in perfect workmanship and many design options. 

Venetian blinds Roller shutters Vertical awnings Insect screens Fall protections Interior blinds
Build & Renovate

Products for integration into the wall structure.

Any light, privacy and noise protection can be seamlessly integrated into the various HELLA box systems.

A building block is installed in the window opening that seamlessly integrates the window and the sun protection. 

Top-mounted elements with integrated outdoor blinds, roller shutters or vertical awnings mounted on the windows.

Installation products, such as outdoor blinds, roller shutters and vertical awnings, for integration into existing shafts.

Plaster base systems for integration into the plaster façade, with outdoor blinds, roller shutters and vertical awnings.

Box systems Soffit systems Top-mounted systems Installation systems Plaster base systems
Smart Home

HELLA helps you to keep control over your house, even when you are not at home.

Perfect for your own home. 

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Terrace & Garden
Terrace & Garden
Awnings Terrace roofs Overglass and underglass awnings Wind and sight screens Parasols and sails
Window & façade
Window & façade
Venetian blinds Roller shutters Vertical awnings Insect screens Fall protections Interior blinds
Build & Renovate
Build & Renovate
Box systems Soffit systems Top-mounted systems Installation systems Plaster base systems
Smart Home
Smart Home
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Why do builders make irrational purchasing decisions?

This question was at the centre of the fifth HELLA Architecture Club in Vienna at the beginning of May. The event took place in the new brand experience world in Vienna. Industry insiders from the fields of architecture, design and real estate accepted the invitation.

Robert Roithmayr, Architect and Managing Director of Formfinder, and Andreas Kraler, Managing Partner of HELLA, revealed which behavioural-psychological phenomena significantly influence the purchasing decisions of architects and builders, and why it is so important to strengthen the imaginative powers of customers at the point of sale, especially for capital goods such as sun, light and weather protection systems. “A lot of things can be displayed digitally these days,” says Andreas Kraler. “The experience, the feel and the vision of how daylight works and is controlled – you can't really imagine that online.” Architect Robert Roithmayr sees it the same way: “You don't make a connection if you only see a fabric digitally on a screen. At the moment of realisation, you become part of it, you build a relationship through your senses – you can't convey that online. You have to be able to touch something in order to understand it.”

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Robert Roithmayr, architect and managing director of Formfinder (left) and Andreas Kraler, Managing Partner of HELLA, discussed the role of sales psychology in the construction industry.
What retailing companies in the construction industry can learn from psychology

At first glance, decisions in the construction industry are primarily made rationally. It's about technical aspects, time factors and costs. Aesthetics also play a decisive – and characterising the façade – role in elements such as sun protection, windows and the like. However, apart from hard facts and subjective perceptions, there is a third group of factors that has often been neglected in the construction industry: psychology. According to Nobel Prize winner and economist Daniel Kahnemann, two thought systems come into play in every decision: One decides quickly, intuitively and emotionally, the other slowly, rationally and analytically. Decisions in construction are made on the basis of gut feeling, practical values and aesthetics, much more often than hitherto assumed. 

“In architecture, many decisions are made on the basis of aesthetics. In the end, it's always a mix of emotion and reason, of aesthetics and technology, of sympathy and personal advice.”
Andreas Kraler, Managing Director of the HELLA Group

Added to this is the so-called “Optimism bias”, i.e. the assumption that things will work out. Sun protection is often one of the elements that people mistakenly assume can be done without – or that it can simply be retrofitted if necessary. In times of climate change, however, the need for sun protection itself is no longer a question, but simply a given. 

HELLA CUBE and FABRIC FINDER: two innovative point of sale solutions

Following the expert discussion, the HELLA Architecture Club guests had the opportunity to experience applied sales psychology in practice. The experts were able to present the digital tool FABRIC FINDER to them on site, which makes it much easier to select the right fabric. A special highlight of the evening was the experience of the HELLA CUBE: In the interactive POS solution, which was developed in collaboration with experts from the fields of design and business psychology, digital image worlds based on thousands of visualisation variations are networked with sound and lighting technology and advice on the actual product. The requirements of the customer, i.e. the actual product and customer benefits, are at the centre of this concept. 

“We no longer ask ‘Do you want an outdoor blind?’ or ‘Do you want fabric shading?. We ask what people want to achieve with the sun protection system in question”
Andreas Kraler, Managing Director of the HELLA Group

Only then are the appropriate products discussed and are made visible and tangible in personalised visualisations and by using examples. The technical details are now at the end of the advisory process, which becomes a digital and physical experience for customers, partners and product advisors in the CUBE.

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