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Company history

Chronicle

Here are the most important milestones of our development.

1959
  • Start with 2 staff members. Products: Venetian blinds in different designs
1960
  • Start of building a distribution network
1965
  • Own distribution in Northern Tyrol, Carinthia and Salzburg
  • Construction start of plant I
1968
  • Extension of plant I
  • Expansion of production to roller shutters and folding doors
1975
  • Construction start of plant II - 2.500 m²
  • Additional product: Awnings
1976
  • Completion of Plant II - opening in October
  • Production of roller shutters for after-installation
1980
  • New branch offices or agencies in: Graz, Vienna, Feldbach, Judenburg, St. Pölten and Innsbruck
  • Changeover to EDP and beginning of export
1984
  • 25 years HELLA sun and weather protection systems
  • Development of the INTEGRAL roller shutter, the first fully enclosed roller shutter system
  • Planning of own power plant
1985
  • Further expansion of the network of branch offices to a total of 13 HELLA specialist shops throughout Austria
  • Start of power plant construction
1986
  • Commissioning of the company-owned power plant with an annual capacity of 12 million kWh.
  • 2 state-sponsored design awards
  • For the first time the turnover exceeds 100 million
1989
  • Opening of a specialist shop in Salzburg
  • Distribution of the exhibition stand and shop construction system "TRAPEZ"
  • Launch of new products::
    • Designer awning "ELEGANZA"
    • Safety roller shutter "TOP SAFE"
  • Plaster cover system
1990
  • Construction start of plant III with a production area of 4500 m²
  • Opening of Hella Germany in Munich with the market launch of the HELLA exhibition stand and shop construction system “TRAPEZ”
1991
  • Restructuring of the private partnership into a limited liability sales and production company
  • Commissioning of the new manufacturing hall in June
  • Expansion into new export markets overseas and Eastern Europe
1992
  • Opening of a specialist shop in Saalfelden
  • Starting the export to the USA
1993
  • Market launch of the prefabricated lintel element HELLAtrav
1997
  • Opening of a HELLA specialist shop in Linz-Traun
1998
  • ISO 9001 - certification of the quality management system for development, production, sales and service
2000
  • Development and launching of the daylight roller shutter
  • Entering the markets in Slovenia, Croatia and Hungary
2001
  • Extension of the plant in Abfaltersbach: Extension of the production hall for 4,000 m²
2003
  • HELLA proceeds with its internationalisation - new sales company in Prague
2004
  • New sales companies in Steinhausen (Switzerland) and Bratislava (Slovakia)
  • Development and launching of the new product range outdoor blinds
  • Development and launching of the new product line awnings (awnings made completely from aluminium)
  • Taking over of Rau Arabella with two production sites, Geislingen and Werne, and approx. 1300 specialist shops throughout Germany
2005
  • Taking over of KRÜLLAND as professional service partner for the project management of national and international contract businesses
2007
  • Taking over of SKS and expansion of the distribution network in South- and East Europe
2008
  • Market launch: Canopy system "BOOM"
  • Foundation of HELLA Automation GmbH
  • Foundation of an own sales company in Croatia
  • Taking over of SolCom - Entering the market in Norway
2009
  • Commissioning of hall 3 (13.800 m²) in Abfaltersbach
2010
  • Interest in the company Specht/Steinhagen
  • Launching the Design-Line awnings
  • Commissioning of the centre for powder-coating in Werne
2011
  • Launching the outdoor blind types ECN (stainless steel clip cam belt)
  • Expansion of the distribution network in Switzerland
  • Opening of a branch office in Milan
  • Taking over of the company Austroroll in Haid/Ansfelden
  • Interest in the company Simon GmbH in Salzburg
  • In-house fabrication of roller shutter rods and expansion of the plastics production in Geislingen
2012
  • Commissioning of the centre for powder-coating and metal processing with a complete surface of approx. 7,200 m²
  • Market launch of the soffit system TOP FRAME
  • Taking over of the company Simon GmbH in Salzburg
  • Foundation of the company HELLA Stores France SARL
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